Rural Potential Index (RuPI) is a ClarityX proprietary, data-led framework that helps organisations diagnose rural India with greater clarity and confidence. Built on a holistic assessment of over 5.9 lakh villages across Bharat, RuPI enables organisations to prioritise rural expansion and resource planning based on actual data and evidences rather than assumptions.
Assesses the wellbeing of the local economy by considering agricultural & non-agricultural activities, presence of financial institutions, etc. within villages.
Evaluates population and various basic indicators such as educational institutes, hospitals, etc. to understand development levels and support effective planning & resource allocation.
Acts as a catalyst for socio-economic development by considering access to roads and proximity to nearest towns & captures both the extent and quality of physical connectivity.
Examines the availability and quality of physical infrastructure such as paved roads, electrification, and transportation to understand village dynamics.
Use road, traffic, feeder market and cx indices to gaze unknown territories for best expansion.
Allocate resources efficiently to maximize returns and minimize risks.
Choose those 20% villages which contribute 80% to the business. The high potential ones.
Stay ahead of the competition by leveraging unique insights into rural market dynamics.
Use power of strong geography, traffic and many more to identify the highest potential undiscovered regions to expand businesses, optimize resources and mitigate risk.
India's Rural Potential Report 2025
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