The ClarityX
ThinkTank Repository

From urban to rural.
From consumer to merchant.
From curiosity to insight.

ClarityX-Mastercard India’s Retail Report 2026

Explores the decentralization of retail growth across Tier 3-5 markets. It highlights trends like metro densification, hyperlocal expansion, and the need for data-driven decision-making in business expansion.

India’s Rural Potential Report 2025

Introduces RuPI (Rural Potential Index), ClarityX’s data-led framework to decode rural India at scale. Built on insights from 5.9 lakh+ villages, it helps identify high-potential rural clusters for smarter business, investment, and policy decisions.

Consumption Propensity Index - District Report 2024

A data-driven view of India’s consumption landscape, helping businesses identify where real demand exists. By combining income, spending behavior, and demographics, it enables sharper market prioritization and expansion planning.

Transforming data into
actionable insights !

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