ClarityX releases inaugural District Potential Index 2024 report, identifying India’s high consumption propensity markets, powered by MapmyIndia’s map data and Mappls Pro suite of enterprise digital transformation solutions
Report shows that 60% of households with annual income above INR 5L are in the top 20% (~150) districts of India, and 2/3rd of the total districts above All-India District median are in the Western region – which also has the highest share of fastest growing districts, and much more.
- ClarityX has built and applied data analytics and AI driven models, enriched with Mappls MapmyIndia’s vast repository of geospatial and geodemographic data to analyse and report district-level, as well as micro-market level potential across India, to drive effective decision for sales, distribution and marketing activities to best achieve ROI in business expansion capital and operating expenditures.
- Clients across industry verticals can request a complimentary copy of the report, and benefit from bespoke insights derived from the report for their own business context, along with the wide-ranging Mappls Pro Suite of Enterprise Digital Transformation Solutions.
Aug 27, 2024, New Delhi: AI Driven Data Analytics & Consulting company
ClarityX (www.clarityx.ai), backed by MapmyIndia’s founders, which
empowers enterprises with bespoke AI driven insights from multidimensional static and real time data, enabling immediate strategic decision making and driving digital transformation, today released its inaugural ‘ClarityX District Potential Index 2024 Report’. This Report is a comprehensive guide that identifies India’s high consumption propensity markets at both a macro and micro level. It serves as an essential tool for brands, corporates, and governments to pinpoint high-potential markets for the future. ClarityX revolutionizes the way businesses identify and capitalize on growth opportunities, and enterprise decision-makers must go through this and leverage its insights to stay ahead in the dynamic, ever-changing Indian market landscape.
Some Insights from the ClarityX District Potential Index 2024 Report:
- India has 36 states and union territories and 788 districts currently. In 2019 there were 723 districts. Since then, 65 new districts were created while 91 districts from the 2019 districts were split or merged. 632 districts were common between two years. Interestingly, the highest growth witnessed by a district is approximately 36% whereas the average growth rate is approx. 9%.
- 60% of households with annual income above INR 5L live in the top 20% (~150) districts of India
- The luminosity across the county grew significantly from 17% to 30% in last 4 years
- Even healthcare infrastructure witnessed significant uplift where the health facilities count per 1000 people grew from approximately 263 to 903
- The West region not only has a high share with 2/3rd of its total number of districts that are above the AllIndia District 2023 median but also has the highest share of fastest growing districts
- Bengaluru Urban and Hyderabad districts emerge as the top two leaders with the highest score in 2023, across all 788 districts.
- In Central & East regions Jharkhand and Tripura emerge as the highest growing states
- Some of the fastest growing states are in the North – Punjab, Uttar Pradesh & Himachal Pradesh
“As India continues to grow, understanding development at the district level becomes crucial for enterprises aiming to optimize their resources and expand strategically. Our inaugural ClarityX District Potential Index 2024 Report dives deep into how national growth is reflected across 788 districts, highlighting not just the leading areas but also rapidly emerging corridors poised for significant growth. Through this report we are transforming how insights from various data sets together are used to identify the highest consumption propensity markets in India not only today, but also which markets are growing faster than others. We hope these insights will help enterprises identify areas to focus on, expand and where to optimize their resources. Please reach out to us with any questions or follow-ups and leverage our unique AI-driven Data Analytics & Consulting expertise and experience to help address your pressing business problems.” says Rakhi Prasad, Co-founder, ClarityX
How Clients across Industry Verticals benefit from the joint capabilities of ClarityX and Mappls
MapmyIndia ClarityX, building upon the strong foundation of MapmyIndia’s expansive proprietary map data and proprietary geospatial data and analytics software platforms (such as mGIS and Insight Dashboard), in addition to other types of data, such as financial, technical, socio-economic etc., offers its own proprietary indices, customizable AI-based analytical models and focused consultancy – thus promising a Full Stack Solution to deliver the most in-depth, precise and actionable business insights to enterprises across various sectors. Some of ClarityX’s product offerings include:
1) Proprietary Indices: District Potential Index, Rural Potential Index
2) Machine Learning Models: Sales Projection Model, Risk Assessment Model
3) Insights: Origin-Destination Analysis, Category Trend Analysis, Catchment Analysis
4) Trends Dashboard: Where India is Moving
This report ranks all 788 districts across the country based on their socio-economic, infrastructure availability, financial and mobility dynamic and many other factors, also incorporating the growth these districts have seen over last 4 years. This diverse array of indicators helps identify which districts have high consumption potential and which districts can emerge as lucrative markets in the future for investments by enterprises.
The report classifies The All-India districts into three categories which are Developed Leaders, Emerging Powerhouses, and Frontier Markets. This classification is based on the actual scores in 2023 and Growth over 2019 which clearly gives an idea on the momentum and opportunities which exists around the country for different sectors.
Emerging powerhouses are groups of districts which have demonstrated high economic potential, offer significant serviceable markets, and have grown significantly in all aspects in the last 4 years. These are usually around the big metros which are witnessing burgeoning population movements, government focus, economic activities and luminosity. These are transitions districts, offering expansion opportunities due to low entry and competition landscape.
While this report focusses on 788 districts in India. However, ClarityX datasets – both multi-dimensional static and real time enable a granular analysis for all 24,300+ pincodes covering 7,700+ cities/towns. This report also unearths some interesting insights from our real time datasets generated by MapmyIndia’s navigation app Mappls on “Where India is Moving”.
Understanding how Indian districts are growing across various factors enables enterprises to create a topdown funnel approach in identifying which areas to focus on, expand and optimize resources in coming times. It is designed to help companies and policymakers uncover growth opportunities at multiple granular levels i.e. state, district, cluster and city level which exist across the country
A complimentary copy of the ClarityX District Potential Index 2024 Report can be downloaded from here.
About ClarityX – www.clarityx.ai
ClarityX is an AI-driven data analytics and consulting company founded by industry veteran Mr. Rakesh Verma. Backed by the pioneering data and geospatial expertise of MapmyIndia, ClarityX aims to go beyond location data analytics. By seamlessly integrating multi-dimensional static and real-time data and extracting sophisticated insights ClarityX empowers businesses to identify new markets, optimize network/resources and reduce risks/frauds. The close cross-leveraging between ClarityX’s proprietary indices, machine learning models and insights and MapmyIndia’s extensive map data and geospatial platforms has resulted in robust, comprehensive solutions that are both holistic and granular, ensuring that every aspect of a client’s business is optimized. ClarityX’s ‘Made in India for the World’ solutions include Proprietary Indices such as District Potential Index & Rural Potential Index, Machine Learning Models such as Sales Projection Model and Risk Assessment Model (utilizing predictive modeling), Insights such as Origin-Destination Analysis, Category Trend Analysis, and Catchment Analysis, and a Trends Dashboard to demonstrate where India is moving.
About MapmyIndia & Mappls (C.E. Info Systems Ltd) – www.mapmyindia.com & www.mappls.com
C.E. Info Systems Ltd (NSE: MAPMYINDIA; BSE: 543425) is India’s pioneering and leading deep-tech digital mapping, geospatial software and location-based IoT products, platforms, solutions and APIs company, popularly known in India as MapmyIndia and globally as Mappls. The company offers proprietary digital maps as a service (“MaaS”), software as a service (“SaaS”) and platform as a service (“PaaS”), including its advanced digital map data, software products, platforms, application programming interfaces (“APIs”), IoT and solutions to new-age tech companies, large businesses, automotive OEMs, government organisations, developers and consumers. The company has served more than 2000 enterprise customers since its inception. The company pioneered digital mapping in India in 1995 and has earned its market leadership position in this industry. The company’s free Mappls app for consumers provides the best and fully indigenous maps, navigation, safety, hyper-local and IoT gadget-enabled experience for Indian users. MapmyIndia is also building digital maps for other regions in the world and has integrated global maps for over 200 countries into its Mappls platform. The company’s platform provides extensive and comprehensive functionalities and an ever-expanding set of use cases, including mapping, location and navigation, geospatial data analytics, GIS (geospatial information systems) and AI, GPS tracking and IoT-based fleet management, logistics optimisation and workforce management, drone-based solutions, developer APIs, N-CASE solution suite (for Navigation, Connected vehicle telematics and services, ADAS safety i.e. advanced driving assistance systems, Shared and Electric) for Automotive & Mobility Tech (A&M), and Consumer tech and Enterprise digital transformation solution suite (C&E).
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