Analyses consumer movement trends to generate Actionable insights
Greetings from ClarityX!
We are excited to launch Places Pulse with monthly trendlines where you can discover destinations consumers in India are moving towards.
At ClarityX, we are revolutionizing the way businesses identify and capitalize on growth opportunities. Places Pulse will be a powerful tool for consumer brands, marketeers, financial institutions, policy makers to perceive trends in a fast paced Indian business environment across time periods.
The dashboard is powered by Mappls MapmyIndia software tools and app logs. Insights are drawn for this first version where 9 GB of daily logs data have been processed across 450+ million of monthly records were analyzed.
Highlighting some interesting actionable insights:
- 49% of all searches in India are for religious places, followed by hospitals & clinics (23%)—highlighting cultural and healthcare-driven demand.
- Goa saw a 62% spike in tourist searches in November, making it the most-searched destination in a single month.
- Andaman & Nicobar and Goa lead in Pubs & Bars searches accounting for 25 – 30% of searches in the restaurant category, while Bakery searches in Andhra Pradesh surged from 5% in Jan to 36% in April.
- Kamrup Metropolitan (Guwahati) recorded the highest search activity in Assam, proving its dominance as a commercial hub.
- Sri Ganga Ram Hospital was Delhi’s most-searched hospital in 2024, reinforcing its top-tier reputation.
An interactive version is now LIVE on the ClarityX webpage Places Pulse accompanied by guidelines on how to use the dashboard.
We invite you to explore Places Pulse and unearth some unexpected and eye opener insights refining your business decisions. Use these in in your customer conversations and see how new business opportunities open up!
Do get in touch with us for more real time and granular hyperlocal insights. Leverage our unique AI-driven Data Analytics & Consulting expertise and experience to help address your pressing business problems.
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