ClarityX, AI-driven data analytics and consulting firm backed by MapmyIndia founders, has unveiled “PLACES PULSE”, a search analytics tool that deciphers India’s movement trends across time periods.
Leveraging anonymized search data from millions of users, Places Pulse provides instant insights into consumer behaviour, market demand, and location intelligence, redefining how businesses, policymakers, and analysts make data-driven decisions.
Decoding India’s Pulse
- Hyperlocal Search Trends: Analyse consumer movement patterns across states, districts, and even rural vs. urban areas.
- Category Intelligence: Track 12+ industries, including Restaurants, Healthcare, Tourism, Finance, and more.
- Time-Based Consumer Insights: Identify peak search hours and seasonal demand shifts through monthly trends.
- Geospatial Heatmaps: Visualize search activity down to the state and district level.
- Trend Tracking and Forecasting: Spot emerging and declining trends before the competition.
Who Should Opt for Places Pulse
- Businesses: Optimize marketing, expansion & location strategies based on real consumer demand.
- Retail and Hospitality: Identify hotspots for new stores, hotels, or franchises.
- Policymakers and Urban Planners: Use real-time location data for better infrastructure and service planning.
- Investors and Analysts: Uncover market shifts and investment hotspots before they make headlines.
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