Reimagining the Future of Financial Decision-Making
The banking and financial services sector is undergoing a profound shift. What was once driven purely by data and intuition is now being redefined by spatial intelligence and Artificial Intelligence (AI) – technologies that help institutions see patterns, assess risks, and reach new markets like never before.
In a recent conversation with Jagjeet Uberoi from ET Edge, Rakhi Prasad, Co-Founder, ClarityX, shared her insights on how banks and NBFCs are adopting these technologies to make smarter decisions, streamline operations, and foster greater financial inclusion.
From Smarter Lending to Inclusive Growth
During the discussion, Rakhi highlighted how the convergence of geospatial analytics and AI is reshaping decision-making across the financial ecosystem:
- Identifying untapped growth markets:
Spatial analysis enables banks to pinpoint high-potential regions and optimize branch or partner network expansion strategies. - Improving efficiency and reducing risk:
AI-driven automation and analytics are helping institutions cut turnaround times, enhance credit assessment accuracy, and manage operational risks more effectively. - Enhancing on-ground execution:
Geospatial technology is empowering field teams, improving verification accuracy, and elevating customer experiences through location-aware operations.
Digital Transformation and Location-Based Compliance
Beyond these applications, the vodcast delves into how digital transformation is changing the ground realities of banking — from loan disbursals to customer service.
Rakhi also discusses the growing relevance of location-based KYC, an emerging cornerstone for improving compliance, safety, and trust in financial services.
Watch the Full Conversation – https://www.youtube.com/watch?v=4smEsldHmv8
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