ClarityX, an AI-driven data analytics and consulting firm founded by MapmyIndia founders, unveiled Places Pulse on Tuesday, a search analytics tool designed to decipher consumers’ movement trends. Powered by Mappls MapmyIndia’s hyperlocal map data, it offers real-time, actionable insights into consumer behaviour, it said in a press release. The tool analyses anonymised search data from millions of users, providing an understanding of market demand and location intelligence.
Rakhi Prasad, cofounder of ClarityX said that with this tool, businesses and policymakers can point to demand spikes, identify location-based consumer behaviour, and strategize at zero cost. The tool uses Mappls MapmyIndia’s hyperlocal maps data and location tech to analyze search trends by state, category and time frame to stay updated on popular destinations.
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